Houston, Texas, is a bustling hub of activity with a calendar packed with high-profile events and festivals that attract visitors from all over the world. As an Airbnb host in Houston, these events present a golden opportunity to increase your occupancy rates and maximize your rental income. Here are some of the major annual events in Houston and how you can prepare your Airbnb to host guests, ensuring both their stay and your profits are optimal.

Upcoming Major Events in Houston

1. Houston Livestock Show and Rodeo (March) One of the largest and most anticipated events in Houston, this annual livestock show and rodeo attracts millions of visitors over three weeks. It's not just about bull riding and livestock shows; the event features concerts, carnival rides, and a wide range of family-friendly activities.

Strategic Tips:

• Highlight Accessibility: Ensure your listing mentions how close your property is to the NRG Stadium.
• Adjust Your Pricing: Consider increasing your rates slightly to match the demand but keep them competitive to attract bookings.

2. Houston International Festival (April) This vibrant festival showcases the diverse cultures that make up the city of Houston through food, music, and art. It's a fantastic opportunity for guests interested in cultural enrichment.

Strategic Tips:

• Cultural Touches: Decorate your Airbnb with art or items that reflect the international spirit of the festival.
• Special Promotions: Offer a festival weekend package that includes local snacks or a guide to the festival events.

3. Bayou City Art Festival (October) Hosted downtown, this biannual event is one of the top outdoor fine arts festivals in the U.S. and draws artists and collectors from across the country.

Strategic Tips:

• Artistic Flair: Enhance your Airbnb with local artwork or photographic prints to attract art enthusiasts.
• Flexible Bookings: Offer flexible check-in and check-out times to accommodate guests' schedules around the festival timings.

4. Houston Pride Parade (June) Celebrating Houston's vibrant LGBTQ+ community, this event includes a massive parade through the heart of Houston and a festival with live performances.

Strategic Tips:

• Inclusive Marketing: Use inclusive language in your listing to appeal to Pride attendees.
• Vibrant Decorations: Consider adding rainbow decorations or offering welcome baskets that show support for the LGBTQ+ community.

5. The Houston Marathon (January) This event is one of the largest marathons in the United States, bringing in runners and spectators from all over the globe.

Strategic Tips:

• Health-Conscious Amenities: Provide amenities like a foam roller, bottled water, and a map of local running routes.
• Early Breakfast Options: Offer information about early breakfast spots or include a kitchen stocked with quick, healthy options for the morning of the race.

In addition to these marketing tips to attract guests, strategic pricing is also key to securing high value bookings. We use professional pricing tools like Wheelhouse and PriceLabs to assess the demand, analyze competitor prices and strategically set nightly rates for key dates.

Why Choose Sunrae Stays

At Sunrae Stays, we understand the dynamics of Houston's event-driven tourism and are skilled in positioning your Airbnb to capture this lucrative market. Our comprehensive property management services ensure that your listing is not only ready to welcome guests but is also priced and promoted strategically to boost your earnings during these peak periods. With our local expertise and dedicated management, Sunrae Stays is the best partner in helping you achieve your property rental goals in Houston.

Conclusion

By aligning your Airbnb offerings with Houston's major events, you can significantly enhance your rental’s appeal and profitability. Strategic pricing, targeted advertising, and thoughtful amenities tailored to each event go a long way in ensuring your guests have a memorable stay while boosting your occupancy rates. Let Sunrae Stays help you ensure your Airbnb stands out in Houston’s competitive short-term rental market.